Warner Music, Polygon and LGND Announce NFT Music Platform

The record company continues to take its steps in the Web3 world, and on this occasion formalized an alliance with Polygon and the LGND platform.

LGND.io is a developer of interactive and e-commerce platforms, and in the last few days announced a partnership with Polygon and the record company Warner Music Groupwith the aim of developing a new music platform.

This platform will be called LGND Music, and would have a launch date of January 2023. With this product, those artists signed to Warner Music labels will be able to release NFT music through this platform.

LGND Music is basically an online marketplace that will offer songs via NFT, and fans will be able to buy and listen via the platform. While Polygon is the main partner, the marketplace will also market NFTs from other blockchains.

At the same time, according to a press release, this link also entails an agreement with the electronic music label Spinnin Records. This label has released albums and songs by various world-renowned artists such as David Guetta, Tiesto, Robin Shultz, among others.

As we have seen in recent months, artists in the electronic music field have been the ones to initiate the steps in the Web3 field, and in this case Warner is following their path. Deadmau5, Steve Aoki, or Dillon Francis, are some of the artists who have previously marketed NFTs.

LGND will have a desktop version, as well as applications for mobile devices, to interact with digital collectibles. Those artists will also be able to interact with their fans and followers through immersive experiences and exclusive content on the platform.

This platform aims to offer a wide range of functions, allowing music collectors to be part of a decentralized ecosystem, with the main emphasis on the absolute ownership of digital assets.

In a post on the platform’s official Twitter account, they began the announcement with the phrase “Ready to experience the future of music? You will be able to create your own collections, interact with your favorite artists, and discover new songs. With this platform, you will be able to buy or play any music NFT, from any platform.

The company points out that users of the platform will be able to buy and own the music tokens, and enter in a very easy way to digital collecting, so it is not necessary to have previous knowledge or be a person familiar with NFT or cryptocurrencies.

Beyond the good news, it is not of less importance the issue that those users who buy an NFT through the application for iOS devices, will have to consider paying the 30% fee charged by Apple in this type of digital asset transactions.

Michael Rockwell, CEO of LGND Music, said that they have been working for more than a year to offer the best blockchain experience for music lovers around the world. They also expect it to feature a lot of innovative content from all kinds of artists from the Warner Music Group record label.

With this alliance, it is the second step that Warner Music Group has taken in the Web3 field, having previously formalized an agreement with the OpenSea marketplace. In addition to these partnerships, Warner is taking a number of steps to expand its teams, in order to achieve new partnerships for projects in the metaverse.

An important feature of the platform that contributes to decentralization is that users can keep their assets in a decentralized wallet such as Metamask, even though LGND is not primarily aimed at promoting the concept of self-custody, as it may be a limitation or an obstacle for those fans who are not familiar with private key management.

Thus, in its own platform they express that LGND Music will never force to connect a wallet to be able to visit the platform. So for users who prefer to connect their own wallet, this function will be available to them.

To facilitate the reading of the official communication through the Warner Music Group website, we provide the link in the following link.

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Written by Luciano Garriga (TW:@luchogarriga) for NFT Express