The winner of the golden ball will receive a NFT

During the award ceremony of one of the most important soccer awards in the world, the winner of the Ballon d’Or will also receive an NFT, which consists of a digital copy of his or her trophy.

Day by day more and more entities related to sports (among other areas) are joining this trend related to NFTs. This new development was announced by the L’Équipe group, which is in charge of organizing this event.

The “digital copy” of the trophy that the winners will receive, will consist of a single file that will be composed of metadata, and will be stored on the blockchain in a transparent, secure and indeterminate manner.

On October 17, 2022, the 66th edition of the Ballon d’Or will be held at the Théâtre du Chatelet in Paris, with the ceremony that characterizes this type of event, which will be replicated in more than 200 countries around the world.

In this 66th award ceremony, in addition to the men’s and women’s Ballon d’Or, three other awards will also be presented: the Kopa (best newcomer), Yachine (best goalkeeper), and Muller (best goal scorer).

In addition to the delivery of the digital version of the trophy to the winner, they will also hold an auction for the public of various digital objects that are going to be unique, sourced by the artist Léo Caillard, on a platform that works on the Tezos blockchain, whose most important feature is its high level of energy savings.

The L’Équipe group also reports that in addition to the digital product, there will also be benefits in real life.

L’Équipe group strategy and development director said that the strength of sport in the NFT field is that it can propose a digital asset to which real-life utility can be added to give it even more value and desire to buy.

He also supported the wishes of the event’s organizing team to make the Ballon d’Or brand known to another audience and to generate many repercussions for months to come.

They analyzed that with this trend of incorporating NFT to the event, they will be able to rejuvenate the audience that follows this ceremony, and maintain a special contact with them.

The aim of the L’Équipe group, like the Amaury group, is for this trend to continue on other occasions with other collections, as the intention of both is to project themselves in the long term in the web3 world.


Cristiano Ronaldo: In June of this year, Binance had announced a partnership with Cristiano Ronaldo, in order to make a presentation in the market with a series of NFTs dedicated to his fans.

As part of this partnership, the NFT collection would be launched exclusively on the world’s largest exchange platform.

Mario Gotze: He kicked off 2022 by displaying, not only an NFT from the Smolverse collection that he posted as his profile picture, but also with an ENS (Ethereum Name Service) domain as the identifier of his official Twitter account.

He currently has an NFT from the RTFKT collection as his profile picture, and has spoken out strongly in favor of web3 and NFTs on several occasions.

Miguel Cabrera: The Venezuelan-born baseball player also entered the NFT field, as he recently announced the launch of the “NFT-LINEUP” project.

NFT-LINEUP is a platform of collectible non-fungible tokens, issued in a sort of limited edition, which are endorsed by sportsmen and celebrities.

Written by Luciano Garriga (TW:@luchogarriga) for NFT Express