Fans also have the option to solve the puzzle, where completed challenges unlock the opportunity to win exclusive merchandise or tickets to future concerts.
The Weeknd’s successful world tour, ‘After Hours Til Dawn’, has kicked off its European leg with a grand show in Madrid, followed by another performance in Barcelona this Thursday. Fans, in addition to enjoying the show, will be able to extend this experience beyond the concert thanks to the incorporation of Web3 technology and exclusive NFTs (non-fungible tokens) for the tour, provided by Binance. This new dimension offers an interactive experience in a virtual metaverse, where the ‘treasure hunt’ will unlock new levels, stages, and perks.
Fans also have the option to solve the puzzle, where completed challenges unlock the opportunity to win exclusive merchandise or tickets to future concerts of The Weeknd.
Moreover, users who hold tickets for the world tour will have access to Souvenir NFTs that can later unlock access to autographed merchandise and exclusive VIP guest experiences. These unique NFTs serve as digital souvenirs, taking the old tradition of keeping ticket stubs into the world of Web3.
For The Weeknd fans who cannot attend a concert, Binance will also offer an exclusive NFT collection for The Weeknd’s tour, open to any user, later this year. The collection will include artwork in collaboration with The Weeknd and will provide access to a range of exciting benefits for users.
“Our collaboration with The Weeknd has provided an incredible platform from which we can showcase how Web3 can create closer connections between the artist and their fans,” explains Rachel Conlan, Vice President of Global Marketing at Binance. “It’s been exciting to work with The Weeknd’s team to push the boundaries of fan entertainment,” she concluded.
Written by NFTEXPRESS (TW: @nftexpress_en).