Starbucks, the world’s largest international coffee shop brand and chain, officially presented its seventh NFT collection of its Web3 project “Starbucks Odyssey”. The collection is called “The First Store” and is inspired by the company’s first official store.
Starbucksthe world’s largest and most important international coffeehouse chain, announced the launch of its seventh NFT collection directly related to its Web3 project called “Starbucks Odyssey”.Starbucks Odyssey“.
This seventh Drop was named “The First Store“This is a tribute to the company’s first official store, opened in 1971 and located in Pike Place Market in Seattle, Washington State, United States. Since then, the company has continued to expand and is currently present in approximately 70 countries with more than 30,000 stores worldwide.
Back to the collection, this new project includes 5,000 stamps that clearly and recognizably illustrate multiple elements of that first store. In addition, each NFT will cost around $100 U.S. dollars, but will only be available to exclusive Starbucks Odyssey members.
On the other hand, it has already been confirmed that “The First Store” will be launched through the renowned digital collectibles marketplace called Nifty Gateway on April 19, 2023 at 9:00 AM PDT time.
At the time of this writing, a total of 1,800 mintages of the Starbucks collectible NFT have already been recorded. Starbucks collectible NFT and the holders of the digital assets of this collection will be able to enjoy a part of the great history created and created day by day by one of the most important coffee shop chains in the world.
The company has released an official statement referring to this new collection; here, the Starbucks team commented that The First Store is a multimedia collage of in-store photos and textures and prominent icons that are inspired by the first official store opened in Seattle.
In addition, they added that fans who purchase a digital collectible from Nifty GatewayThey also added that fans who purchase a digital collectible through Nifty Gateway will get 1500 points in the form of rewards, which will be credited to every user who has their Starbucks Odyssey app. Also, they confirmed that people who have had at least two NFTs from other Drops could get early access to this latest collection.
Starbucks Odyssey: from beta version to official product
In addition to launching this new collection, Starbucks confirmed that after several months of experimentation with the beta and closed version, the public launch of Odyssey is imminent.
The news broke after several users who are already using the closed beta of the app received an email confirming that Starbucks is already working to officially launch one of the most important Web3 and NFTs projects in the ecosystem.
Moreover, the benefits of this latest “The First Store” collection will be available to owners of NFTs beginning April 24, rewards include access to a virtual coffee brewing class and the opportunity to help those in need with a donation to the brand’s Feeding America Charity.
Another exclusivity that owners of the non-fungible tokens will get is the opportunity to name a tree on the company’s Costa Rican coffee farm as they wish or free coffee for an entire month.
These benefits are tied to the points earned by people who have participated in all the Web3 projects launched by the company over the past few months. Recall that Starbucks began its journey on blockchain in August 2022 with the Odyssey platform in the form of rewards for users..
Starbucks Corporation has been working hard with the NFT market. Nifty Gateway and with this latest project there are now 7 Drops officially launched by the company.
The following is an overview of Starbucks Web3 projects:
Finally, it is worth mentioning that the most important collection to date is “The Siren Collection“It was inspired by its iconic logo and sold out in just 20 minutes, with a total volume of $767,000 USD and a current floor price of $459 USD.
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Written by Rodrigo Catalan (TW: @RodrigoCatalanB) for NFT Express.