Soccer industry jumps on the NFT bandwagon

Several soccer teams around the world have developed different experiences for their fans. From and Chiliz, metaverse, NFT, to voting to sign a player.

The EvertonEverton, one of the Premier League’s historic clubs, partnered with Fancurvea company that aims to bring collectibles in the form of jerseys for fans to wear in the metaverse with their favorite jersey.

The designs will be in 3D and consist of original designs inspired by the 144 years of the club’s history. Currently, they are not available for sale yet, but on the official website of Fancurve you will be able to join via your email to receive the latest news of the launch that Everton has created to enter the Metaverse, the web 3.0 and the non-fungible token industry.

On the other hand, the Crawley Town Football ClubCrawley Town Football Club, which plays in the Football League Two of English soccer, the fourth division of the British country, has announced its latest signing through a vote of its supporters.

The historic English promotion team has now been acquired by the WAGMI United Group, a company looking to innovate in the soccer industry. Web3 WAGMI Uniteda company that seeks to innovate in the soccer industry. Also, they have teamed up with Adidas, one of the biggest sports brands in the world.

WAGMI United’s goal is to intertwine the real world with the digital world and take this modest team for the first time to the elite of English soccer. That’s why they have launched a collection of 10,000 NFTs where holders of the non-fungible tokens could vote on the latest signing the team made to kick off the season.

He is Jayden Davis, a 20-year-old British footballer who plays as a striker and is currently playing for Millwall. The vote took place on the exclusive Discord server, where fans who own NFTs and season ticket holders were invited to participate in the vote.

While owning one of these NFTs gives you an entitlement that has never been seen before, it also grants holders the opportunity to receive alternate team jerseys, free Adidas merchandise and exclusive physical and virtual events. and the FC Barcelonahave reached an agreement and the company that represents the crypto assets of FC Barcelona, which has its own blockchain, bought 24.5% of Barça Studios for $10 million. Chiliz, which has its own blockchain, bought 24.5% of Barça Studios for $102 million.

Officially, announced that this money will be used to carry out a strategy in the Catalan club’s metaverse and NFTs.

Recall that the Spanish team already has its own Fan Token on the platform called $BAR since February 2020, undoubtedly one of the pioneering teams to invest in the blockchain industry.

Barça Studios will be used to accelerate the club’s audiovisual, blockchain, NFT and Web3 strategy. Finally, this announcement was confirmed after Barcelona has made official the sale of its first Johan Cruyff’s NFT in a sum close to $700,000 following an auction in New York, the work was named “In A Way, Immortal” and represented the Dutchman’s goal against Atletico Madrid in the 1973-1974 season.

Written by Rodrigo Catalan (TW: @RodrigoCatalanB) for NFT Express.