Samsung Latin America announced that it will give free NFTs to its users

Samsung, one of the world’s leading electronics multinationals, confirmed that it will award NFTs to the most consistent and outstanding players of “House of SAM”, a virtual space in the Decentraland metaverse.

While Samsung has its central origin in South Korea, it is one of the leading multinationals in electronics products and services. The headquarters of this company in Latin America announced that people who visit its virtual space called “House of SAM” within the Decentraland metaverse and are actively participating in the events, will have the chance to get exclusive NFTs of the brand.

“House of SAM” was launched on September 30, 2022 and as part of its marketing strategy, Samsung confirmed that it will award NFTs to the most consistent and outstanding players of the game.

Visitors to this virtual land at Decentraland will get non-fungible tokens such as:

  • Customized clothing for avatars.

  • A garment in the shape of shiny wings.

  • A geek cap, which will be inspired by The Freestyle.

  • A jacket similar to the Awesome model of Galaxy A, one of Samsung’s smartphones.

As I commented earlier, “House of SAM” was launched on September 30, 2022, but its operation began on October 1, 2022, and it was the second project Samsung launched virtually after the launch of “Smart City” within Fortnite.

In addition, from Samsung stated that “House of SAM” was designed to function as a hub for experimentation and that users can interact with other avatars, participate in exclusive events, connect smart devices and receive incentives for using this space in the metaverse.

To date, “House of SAM” has been used for multiple shows, workshops and parties. Among the most important are the presentations of the Argentinean singer Oriana Sabatini and the musical concert of SAAKthe Mexican pop singer and former member of the youth group Rebelde.

Another experience of Samsung Latin America was its “Smart City” island that I mentioned earlier. This space offered Fornite-like games and at the same time, promoted the arrival to the market of its Samsung Galaxy Z Fold4 and Samsung Galaxy Z Flip 4 models.

How to get a free NFT in “House of SAM”.

Back to the news about the free NFTs to be given by Samsung Latin America Samsung Latin AmericaThe same have already issued different rules and activities that will have to be performed in order to get a non fungible token of the brand. These will be:

  • Attendance at events: there will be an NFT for users who visit and follow an event in the “House of SAM” to the end.

  • Scoring in a mini-game: avatars who reach or exceed 200 points in the mini-game called “Let’s Dance” will also win a free NFT.

  • SmartThings Missions: this activity is not yet available in “House of SAM,” but soon users will be able to claim an NFT when they perform small missions, such as turning on the TV using the app’s simulation SmartThings app in the virtual space of the metaverse.

Arthur WongSamsung’s Marketing Director for Latin America, commented on this new launch and said that users will be able to connect their wallet to Samsung’s metaverse and own the NFT they earn.

He also added that customers will have the opportunity to interact with each other, participate in different exclusive shows, courses and events that Samsung will offer for free in Decentraland, as they consider it to be the most democratic and open virtual space that exists at this time in the ecosystem.

On the other hand, he concluded his remarks by saying that the goal of Samsung Latin America is to get closer and closer to Generation Z. He explained that consumers of this brand no longer set boundaries between the physical and the virtual, but merge both realities and coexist in them without any taboo.

Finally, this is not the first time that Samsung will give away NFTs, but in Latin America, since, on February 25, 2022 (only for South Korea), users of the Samsung Members app had the opportunity to receive an NFT with exclusive rights when reserving the new Samsung Galaxy S22 or Galaxy Tab S8.

All investment or financial opinions on behalf of NFTexpress should not be taken as recommendations. This article is informational/educational material. Before making any type of investment do your own research.

Written by Rodrigo Catalan (TW: @RodrigoCatalanB) for NFT Express.