Salesforce, one of the largest software companies in the United States, has entered into a partnership with Polygon to offer NFT products.
The news regarding alliances of large companies worldwide with blockchain projects such as Polygon, continues to grow and has been on an upward trend for many months.
On this occasion, Salesforce has decided to to take a step forward in its plans to enter the Web3 arena to offer NFT services to its customers, and has selected Polygon to make those plans effective.
Salesforce is an American software company, whose services are cloud-based is considered one of the largest SaaS (Software as a Service) companies in the world. Its headquarters are located in San Francisco, California.
In this sense, the company offers customer relationship management ( CRM) software and applications, whose main focus is on sales, customer service, automation, application development, among others.
In turn, they have their flagship product called Salesforce Platform, which consists of a PaaS (Platform as a Service) that gives developers the ability to create complementary applications that can be integrated into the main application of salesforce.com.
On this occasion, Salesforce has formalized a partnership with the blockchain Polygon, to incorporate it as a new additional tool to involve both customers and large companies in its main activities.
Ryan Wyattpresident of Polygon Labssaid that both companies are looking to help Salesforce customers create loyalty programs that are based on non fungible tokens (NFT).
On this occasion, Salesforce has formalized a partnership with the blockchain Polygon, to incorporate it as a new additional tool to involve both customers and large companies in its main activities.
Ryan Wyattpresident of Polygon Labssaid that both companies are looking to help Salesforce customers create loyalty programs that are based on non fungible tokens (NFT).
In addition, in a section they point out that the company has seen the growing demand for NFT customers as a way to develop brand loyalty and consumer commitment.
In this way, through the Salesforce Web3 platform Salesforce Web3 platform, brands are given the opportunity to build reliable and sustainable digital communities, taking into account their interest that such growth is carried out in a responsible and ethical manner.
After having conducted several surveys to their customers, Salesforce has noticed the large percentage of people who at some point have been victims of a scam, fraud or crime related to crypto wallets, manipulating NFTs, among other situations. Therefore, they have prioritized to give relevance to this aspect to protect their customers.
Polygon has formalized several tie-ups with major international companies in recent months, such as Starbucks, Doritos, Mastercard, Warner Music, Reddit, among others.
Written by Luciano Garriga (Tw: luchogarriga) for NFT Express.
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