In collaboration with Tezos, the Orsay Museum has unveiled an NFT collection specifically dedicated to the Van Gogh exhibition in Auvers-sur-Oise, created by KERU, a Tezos-based platform specializing in crafting digital memories.
The Orsay Museum, in partnership with Tezos, is stepping into the digital age by releasing a unique NFT collection inspired by the “Van Gogh in Auvers-sur-Oise – the last months” exhibition.
NFT Digital Souvenirs for Orsay Museum Visitors
These NFTs, shareable on mobile devices using augmented reality technology, offer visitors a chance to take a piece of their museum experience home with them. Christophe Leribault, president of the Orsay and Orangerie museums, expresses his excitement about this initiative, stating it provides visitors an original memento of their experience that they can always keep close in the memory of their phones.
Collaboration Beyond NFTs
However, the collaboration between the Orsay Museum and the Tezos Foundation extends beyond this NFT collection. Both entities are already working on a series of conferences and educational programs dedicated to blockchain and Web 3.0 and the role these technologies could play in the art world. Hélène Quintin, General Manager of KERU, also emphasized the significance of this partnership, expressing honor in providing the first digital souvenir experience for visitors to the Van Gogh exhibition.
NFTs in the Orsay Museum: The Art of Tomorrow?
Following in the footsteps of the Pompidou Center, which was the first European institution to delve into the world of Web 3.0, the Orsay Museum’s exhibition, including iconic NFTs from the CryptoPunks and Bored Apes collections, aims to place NFTs alongside traditional fine arts. Philippe Bettinelli, curator at the Pompidou Center, also highlighted the importance of understanding the history of digital art, noting that digital art has existed since the 1960s in much less popular and more experimental forms.
Conclusion: Art and Technology as Allies
In conclusion, museums leveraging blockchain and NFTs can offer unique experiences to their patrons and contribute to a better understanding and acceptance of these technologies in the art world, reinforcing the idea that art and technology continue to be strong allies.