The Mexican Football Federation (FMF) and Bitso exchange partnered to launch the first collection of 100 NFTs of the new jersey that the national team will wear at the Qatar 2022 World Cup.
The exchange created in Mexico and the Mexican Soccer Federation launched a collection of 100 NFTs in reference to the new jersey that the national team will wear in the upcoming World Cup to be held in Qatar from November 21 to December 18, the most important tournament for men’s national soccer teams organized by FIFA.
The particularity of these NFTs is that beyond owning the NFT of the T-shirt, it will also be able to be used in the Decentraland metaverse, one of the most popular virtual spaces in the crypto ecosystem. In addition, holders of the NFTs will receive the physical T-shirt and will be able to wear it both in the digital world and in the real world.
The non-fungible tokens were created on the Ethereum blockchain and in about 20 minutes had been finished. To obtain it, one needed to have about 1800 Mexican pesos, equivalent to almost about $90 (plus any commission or fee the transaction might cost) represented in Ether (ETH), Ethereum’s native currency.
In addition, those interested had to have an account in Metamask, one of the most widely used cryptographic and decentralized wallets in the world, since the purchase and sale of the NFTs of the 100 T-shirts would be made from that platform.
The jerseys were designed with the new crest that the Mexican Soccer Federation presented several months ago and although the comments on social networks were mostly negative, the FMF declared and called this action “the evolution of the Mexican National Team brand”.
As we explained, owners of the non-fungible tokens will be able to wear their jersey in Decentraland, one of the most used metaverses together with The Sandbox, after having made the transaction with Metamask and having the NFT of the jersey inside it, users will have to connect the same wallet with the virtual world and personify their avatar with the Mexican national team’s jersey.
Bitso exchange and Latin American soccer
In addition to the news from Bitso and the Mexican Soccer Federation, the exchange founded in 2014 has partnered with the Tigres UANL soccer club, one of the country’s biggest teams to launch an NFTs collection of 10,000 tigers with different traits and rarities. They will benefit owners for four years with discounts, access to events, and even annual bonuses or premium memberships.Also, owners of the tigers will be able to sell them (if their prices increase) and transfer exclusivity to someone else.
Undoubtedly, this is a one hundred percent effective strategy on the part of the cryptocurrency exchange that already operates in other Latin American countries such as Argentina, Brazil and Colombia with the objective of obtaining a massive adoption of cryptoassets.
Finally, Bitso Brasil, the exchange’s franchisee in the South American country, has reached an agreement to appear on the sleeves of the San Pablo soccer team of that country. As a consequence of this agreement, and the problems regarding the cepo and the restrictions on imports by the Central Bank of Argentina, Bitso Brazil has reached an agreement to appear on the sleeves of the San Pablo soccer team. The Argentine soccer player Giuliano Galoppo who played for Banfield has been transferred to the São Paulo team with cryptocurrencies. It was through Bitso and the payment was made in USDC, one of the stablecoins or stable currencies that exist in the crypto market.
Written by Rodrigo Catalan (TW: @RodrigoCatalanB) for NFT Express.