It will feature luxury brands such as Dolce & Gabbana, Gucci, Adidas and immersive events in the metaverse. The event will take place from March 28 to 31.
The field of the metaverse and user interaction with immersive experiences offered by various companies and projects continues to grow steadily over the years.
One year after the first edition of Metaverse Fashion Week was held, the Metaverse Fashion Week was carried out by Decentralandreturns a second much more complete version, with the participation of more brands and guests.
In this way, the second edition will be carried out thanks to the joint collaboration of the Decentraland companies, UNXD, Spatial y Over. On the other hand, some of the top brands that will be present include Tommy Hilfiger, Gucci, Dolce & Gabbana, among many others.
As everyone knows, the metaverse space is still in its infancy, so events of this magnitude also fulfill their function of establishing relationships and seeking to solve problems that can be seen in this field.
One of the issues to be overcome is to find an alternative to the non-existence of a technology that provides interoperability between different platforms in the metaverse, since all of them operate independently.
In this sense, both the organizers of the event, as well as the companies and enterprises that participate in it, combine their efforts with the objective of achieving the development of the event in a multiplatform way and in real time.
On the other hand, as another issue to solve derived from the experiences offered in the metaverse, is the problem of loneliness in these platforms, so it is sometimes common for users to enter a virtual space that is not very crowded at this time of development.
In this way, it is intended to facilitate navigation to make it simple and easy for all users, through a cross-platform experience. For both problems related to solitude and ease of navigation, the company Lighthouse is making several efforts to mitigate them.
MVFW (Metaverse Fashion Week)
As stated on its website websitethe event will have the participation of more than 60 brands, artists, designers, among others. In this way, they consider this event to be a milestone in the global fashion industry.
Thanks to this event, a combination of luxury fashion brands and digital native brands will be able to showcase their wearable collections for the metaverse in advance, in the different digital spaces.
Regarding the slogan of the event, they have presented it as“Future Heritage“, which comes to challenge digital designers and the various traditional fashion institutions to be able to demonstrate the potential of fashion, to realize the interconnection of traditional fashion with innovative fashion.
Among some of the events, there will be digital catwalks, educational talks, product launches, parties, exhibitions, and much more. Visitors will also be able to explore this metaverse space, as well as socialize with other users through their personalized avatars.
To participate in the event, you must enter the Decentraland’s official websitecreate an account or enter as a guest, customize your own avatar that you will use in the metaverse, and explore the space and events of the Metaverse Fashion Week 2023.
Written by Luciano Garriga (Tw: luchogarriga) for NFT Express.
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