The well-known international whisky brand is not lagging behind the trend of getting involved in NFTs and the metaverse, and has already submitted an application for beverages and other virtual products.
Day by day we see how individuals and companies continue to get involved in this trend regarding non-fungible tokens and the metaverse, and in this case Jack Daniel’s is not far behind.
In the last few days, they have filed an application to register their patent related to NFT and metaverse, tending to beverages, bar items, and even clothing in the virtual world. In this way we see how distillates are also added to the services that we will be able to find within the metaverse.
As we can see with this new feature, we will not only enter the metaverse to interact with other people, either for educational, entertainment or work purposes, but we will also be able to go out to have fun in bars and even drink alcoholic beverages.
The prestigious whiskey brand Jack Daniel’s has begun preparations to enter the metaverse, as it was learned through the application for trademarks and patents. Michael Kondoudis, a lawyer specializing in the subject, made this public on his Twitter account.
According to reports, the well-known brand made a presentation to the United States Patent and Trademark Office (USPTO), whereby it would be interested in starting a line of virtual distillates in the form of non-fungible tokens, among other digital assets.
To be more precise, the Jack Daniel’s brand would have filed patent application 97589130 on September 13 of this year, by which it seeks to launch downloadable digital products, in addition to tokenized drinks, it also wants to create digital wallets for cryptocurrencies, tokens, NFTs linked to the brand, collectibles, and even the development of a computer software for an online store, which aims to authenticate transactions in the marketplace. Although the company has not made any official publication, its intentions can be presumed through the application filed with the USPTO.
Beyond the fact that we are fortunate to witness the beginnings of the development of the metaverse, quite a few consumer brands such as Jack Daniel’s have already started with activities related to the virtual world. We can mention cases such as M&M’s trademark application, in addition to its already announced tie-in with the BAYC collection as we have reported on in the respective noteIn addition, there are also plans for fast food restaurants such as McDonald’s and KFC to join this trend, through their respective applications for registration with the UPSTO.
Another brand that has ventured into the web3.0 world is Jhonnie Walker, which in May announced its intentions to take its parties to the virtual world of a discotheque.
Another recent case in the month of July, the BlockBar platform announced the launch of the world’s rarest Japanese whisky called “Karuizawa”, through an NFT auction.
Written by Luciano Garriga (TW:@luchogarriga) for NFT Express