General Motors seeks to protect its Cadillac and Chevrolet luxury brands with NFT registrations

This is the filing of two trademark applications related to the NFT field for the luxury brands of General Motors Company: Cadillac and Chevrolet.

As we have reported from NFTexpress through several articles, big brands continue to join the trend of registering trademarks and patents linked to Web3 and NFTs.

In this way, we can mention previous cases such as the Formula 1, Lionsgateand even the large retail chain store chain WallmartWe have provided links to the articles we have published from NFTexpress on those occasions.


This time the company that has decided to take a step forward in the Web3 and NFTs field is General Motors Company. This is the multinational automobile company headquartered in Detroit.

But this is not the first opportunity for GM to make contact with Web3. Previously, in October 2022 Cadillac held an auction of NFTs for the company’s 120th anniversary. Likewise, in June 2022 Chevrolet together with SuperRare held a digital collectible asset auction of a Corvette Z06.

On February 16, the company filed two applications with the United States Patent and Trademark Office (USPTO), covering multimedia files, including video, audio and digital art, which can be authenticated using non-fungible tokens.

One of the main reasons why the brand has made these requests is to prevent others from issuing NFTs related to the trademarks it owns.

But on the other hand, these intentions to register their trademarks may infer intentions of these brands to make future plans in the Web3 and NFT field. As has happened with the BMW brand, after making their respective registration applications, they announced a concept car inspired by the metaverse.


Through application No. 97798317, the company applied for registration of the Chevrolet trademark through attorney Angela Caligiuri. The current status of said application is that it has been accepted by the office, as it complies with the minimum requirements established by the USPTO, but they have not yet assigned an examiner in this regard.

On the other hand, through application No. 97798351, an application for the registration of the trademark Cadillac was filed by the same attorney of the company. The current status of the application is the same as that of Chevrolet, which was last updated on February 20.

Regarding the services linked to the applications, both contain the same object, whereby they refer to downloadable digital files containing digital art, text, audio or video that are authenticated by non-fungible tokens.

To date, there are very positive future projections for the Web3 field, and it is estimated that the metaverse could have an impact of approximately $5 trillion dollars by the year 2030.

Written by Luciano Garriga (Tw: luchogarriga) for NFT Express.

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