The VMAs presented by the prestigious American television company MTV, have launched a new award for artists at the latest Video Music Awards held on 28/08/2022.
Two of the most important singers in hip-hop history have teamed up to launch a new award that corresponds to the Video Music Awards that were handed out on August 28 at the Prudential Center in New Jersey. It is the Video Music Awards, which is a new way for hip-hop’s “Best Performance in the Metaverse.” which is a new way for artists to innovate and be nominated to win the award.
Both rappers have starred in a video a video which they launched from the official MTV channel where they can be seen first, but then they are personified by their NFTs from the collection that is undoubtedly the best known worldwide: “Bored Ape Yacht Club” or “BAYC”. In the video, the ‘boring monkeys’ are Mathers III (Eminem) and Broadus Jr. (Snoop Dogg).
The song called “From the D 2 the LBC” shows without a doubt that these two stars are deep into the Metaverse and the NFTs. The Bored Ape visualized in the song’s video are nothing more or less than the non-fungible tokens acquired by Eminem and Snoop Dogg respectively.
First, Snoop Dogg acquired this NFT in December of last year and since then has been fully immersed in what is the NFT space and the music industry tied to non-fungible tokens. His Bored Ape is #6723, which he bought after a deal with MoonPayBored Ape, a company that has also been involved in many celebrity NFT transactions.
On the other hand, Eminem purchased his NFT Bored Ape Yacht Club in January of this year at a value of 123.45 ETH which represented about $460,000 at the time. It is number #9055 and since that time in the community he has been dubbed as “EminApe”.
The video of the song was posted on Eminem’s official channel Eminem’s website on June 24 and already has more than 47.5 million views and 2 million likes. On the other hand, MTV has released the live video on its official account yesterday during the live VMA Awards and has already been viewed more than 500 thousand times.
While the two rap legends opened the show in order to present the awards to “Best Performance in the MetaverseThe winner of the show was the band “BLACKPINK. BLACKPINKa South Korean female group formed by the YG Entertainment label. The same is composed of singers Jisoo, Jennie, Rosé and Lisa who made their debut on August 8, 2016 with their single called Square One.
The award was given by MTV thanks to the song and concert they gave with the collaboration of PUBG Mobile.
As we have been reviewing in NFTexpress, the NFTs, the Metaverse and the Music Industry are generating an innovative ecosystem that progresses and expands day by day. The inclusion of an award related to this technology is undoubtedly the kick-off to start helping artists and encourage them to generate content on virtual platforms. BLACKPINK The Virtual was a deserved winner of this new award given in one of the most important music awards such as the Video Music Awards, since they have made a virtual concert in the Metaverse with the collaboration of PUBG Mobile, one of the most important digital industries in terms of innovative technology.
In addition, the mere fact that historical celebrities such as Eminem and Snoop Dogg appear acquiring NFTs so important in the crypto ecosystem also makes people and users who are fans of these artists want to learn and get involved with NFTs.It will remain in the responsibility of the communities that people can learn and educate themselves about all these new technologies that are emerging and that clearly big brands and companies also have intentions to get involved as is the case of MTV and the “Best Performance in the Metaverse” awards.
Written by Rodrigo Catalan (TW: @RodrigoCatalanB) for NFT Express.