and Coca-Cola launch Qatar 2022 World Cup NFTs

The beverage company is launching an NFT collection in celebration of the Qatar 2022 FIFA World Cup, which are based on heat maps of World Cup matches.

Coca-Cola, one of the world’s largest beverage companies, has engaged in the Web3 world for the launch of an NFT collection of 10,000 tokens based on heat maps: they precisely make mention of the spaces on the field where the 2022 World Cup takes place, both those that have been played and those that are yet to be fulfilled.

Pursuing the main objective of offering magical moments to fans during the World Cup, the Coca-Cola company partnered with the renowned exchange to issue this collection of NFT art.

This project was officially announced by the companies in a press release on Monday, December 5. In the press release, the name of the collection, “Piece of Magic” NFT Collection, can be seen.

The collection comprises 10,000 unique pieces that are generated by tracking the movements of the different players on the court. This collaboration between the two companies was also made with digital artist GMUNK, who has previously worked for Nike and Grimes.

These digital collectibles will initially be available only through To do so, interested parties must register on that platform. In addition, they will also have to register on the Coca-Cola Fanzone website, and enter the exclusive section for Piece of Magic.

GMUNKthe artist in charge of designing the unique pieces of the collection, expressed that “Piece of Magic” uses soccer data as his brush, in which he determines densities, behaviors and also color applications, with the objective of molding and creating an immersive work of art, representing the spirit of soccer and a unique story for each match.

GMUNK has more than 20 years of experience in the digital industry. One of his major participations has been in films such as Tron: Legacy and Oblivion.

Steven Kalifowitzthe marketing director of the exchange mentioned that the 2022 World Cup will be the first in history to take advantage of Web3 technology. He added that he considers it a privilege to partner with Coca-Cola and artist GMUNK to commemorate the historic matches that will be forever hosted on the blockchain.

All fans will be able to access the NFTs from anywhere in the world, and they will be available to all those who meet the requirements to register on the platforms. In addition, those who access the Coca-Cola Fanzone site and enter the banner will also be able to obtain a World Cup NFT.

Nazli Berberoglu, the general manager of the FIFA World Cup at the Coca-Cola Company, said the competition aims to bring to life unique moments on and off the pitch for all fans.

For more information on the partnership with Coca-Cola to launch the 10,000 NFT in commemoration of the FIFA World Cup Qatar 2022, we provide on the following link to the official release made from the exchange website.

On the other hand, in the next link you can access the official site where you can create the NFTs of this Qatar 2022 World Cup collection.

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Written by Luciano Garriga (TW:@luchogarriga) for NFT Express