With approximately two weeks to go until the start of the World Cup, the sports brand Le Coq Sportif launched its collection of NFTs related to the iconic jersey of the Argentine national team that won the 1986 World Cup in Mexico.
Weeks away from the start of the 2022 World Cup to be played in Qatar, the sports brand Le Coq Sportif, launched its collection of NFTs called “Crowned with Glory“, which refers to the three jerseys of the year in which the Argentina National Team played the 1986 World Cup played in Mexico with Diego Maradona as the most important figure of the team.
The collection was launched in collaboration with Wake Up LabsWake Up Labs, a digital property infrastructure project, which seeks to integrate NFTs to different DApps through powerful smart contracts and APIs. The company focuses on developing mint, minting, delegating, lending, renting and exchanging non-fungible tokens.
Regarding the Le Coq Sportif project, it focuses on 3 different NFTs with values in ETH, the native cryptocurrency of the Ethereum blockchain.
The non-fungible tokens in question are called: Tier 1 “Holder 1986” – Tier 2 “Alternate 1986” – Tier 3 “Alternate 1986”.
Each NFT will provide different exclusive benefits for their owners. As is common in the collections each one has different unlockable services.
“Theprice of the mint will start at 0.2 ETH, which at the time of this writing is approximately $315 dollars. In addition, there will only be 105 NFTs available to mint and the benefits that owners will earn will be: the physical Le Coq Sportif starter jersey, the captain’s ribbon, shipping included (only in Argentina), three wearables for the Decentraland metaverse, discounts on future Airdrops of the sports brand and access to pre-sale clothing.
“Substitute 1986“The value of the mint starts at 0.025 ETH, about $40 USD approximately. It will have 1986 NFTs available to mint and will unlock benefits such as: two Decentraland wearables, discounts on upcoming NFTs and access to pre-sale exclusive Le Coq Sportif apparel.
“Alternative 1986“The third NFT will be worth 0.01 ETH, about $15 USD and will have 2906 possible non-fungible tokens for users to mint. The benefits brought by this digital collectible are: discounts on future Airdrops from the sports brand, a wearable for Decentraland and access to pre-sale apparel.
About Wake Up Labs
Wake Up Labs is the company that has partnered with the sports brand Le Coq Sportif, and is responsible for helping companies and developers to integrate and add different functions to the NFTs in a transparent way. With Wake Up Labs, you will be able to perform different functions such as:
Mint: issue NFTs without knowledge of blockchain technology.
Delegation: allow users to delegate, lend or rent their NFTs.
Proof of achievement: building a reputation on the blockchain for users, using purpose tokens.
Swaps: exchange NFTs between parties with programmable terms.
In addition to Le Coq Sportif, this NFT development project has partnerships with 0x Protocol, Kilimo y Afrus. Its founders are Milton Berman y Gonzalo Silman. Also, they have Jess in charge of Communication and Social Media. Finally, Agustin do Rego is in charge of Social Content & Comms Strategy.
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Written by Rodrigo Catalan (TW: @RodrigoCatalanB) for NFT Express.