Coca-Cola Unveils NFT Art Collection on Coinbase’s Base Layer 2 Blockchain

Merging classic masterpieces with emerging artistic talents, Coca-Cola’s NFT collection features interpretations of famous paintings, all infused with the brand’s iconic soda bottle. The collection includes renowned works like Edvard Munch’s “The Scream” and Johannes Vermeer’s “Girl with a Pearl Earring,” alongside contemporary pieces from artists such as Aket and Vikram Kushwa.

Coca-Cola’s NFT Collection

Coca-Cola’s new NFT collection is a fusion of iconic artworks and fresh creations from up-and-coming artists, all intertwined with the recognizable Coca-Cola bottle. Classic masterpieces like “The Scream” by Edvard Munch and “Girl with a Pearl Earring” by Johannes Vermeer are part of the collection, along with modern works from artists like Aket and Vikram Kushwa. Each of these pieces takes on a new dimension as they transform into online collectible items available to art enthusiasts,” Coca-Cola stated in a press release.

Last year, Coca-Cola launched an NFT collection dedicated to the Soccer World Cup. The primary aim of this initiative was to “deliver magical moments to football fans during the World Cup.”

10,000 tokens were generated, tracking players’ movements in World Cup matches. The tokens were created using heat maps based on the players’ performance in the games.

Impressive Results for Base

The On-Chain Summer campaign began on August 9th to celebrate the launch of the Base network and is accompanied by a series of online art, gaming, and music projects, all based on Base, to showcase the network’s efficiency and affordability.

As a result, just days after the mainnet launch, Base attracted over 136,000 daily active users and around 42,000 new users.

The day after the launch, Base ranked fifth in the TVL rating. At the time of writing, the total value locked in the Base protocol was $130.67 million, according to DefiLlama.