G-Shock, the watch brand, is entering the metaverse with Polygon’s NFTs. Casio aims to nurture a community of collaborators and is expanding into the metaverse with Virtual G-Shock, a blockchain-based co-creation program. They are offering 15,000 free G-Shock NFTs for co-creation on Discord through community voting. Casio plans to introduce the G-Shock brand into the metaverse and encourage a culture of watch-wearing in the virtual world.
Casio, the Japanese electronics giant, is taking its G-Shock sports watch brand into the metaverse with the launch of Virtual G-Shock, a “community co-creation” program in partnership with Polygon Labs.
The first step on the roadmap is a collection of 15,000 free NFTs to mint virtual G-Shock brand watches. These NFTs grant holders access to the program’s new Discord channel, where they can participate in a co-creation contest to create a variant design for the passes. The winner will be decided by community voting.
Casio will begin rolling out the NFTs this month through its official website. The NFTs will be created on Polygon, an Ethereum scaling network. “In recent years, with the expansion of the decentralized internet known as Web3, the demand for experiences in virtual spaces has increased. We have launched this initiative to further expand the G-Shock brand,” said a representative from Casio’s watch division.
The NFT-driven initiative is designed to help the community develop these wearable accessories along with the company. “The co-creation of the Virtual G-Shock Project aims to increase the presence of the G-Shock brand in virtual and Web3 worlds, and to foster a culture of watch-wearing in the virtual world,” added the representative.
“For example, in an NFT-linked metaverse, we would like to create a world where many avatars wear wristwatches and G-Shocks, just like in the real world. To achieve this world, we would like to cultivate virtual fans through the co-creation project and increase the number of friends who will work together to create the future that Virtual G-Shock seeks.”