Carlos Vives is the Creative Director of the Latin Grammy NFTs

The event organizers have announced a partnership with the OneOf platform, for the launch of an NFT collection, for which they will give NFT to the winners of the prizes.

The Latin Grammy Awards are one of the most important events for Latin music, and in order to generate new experiences with the public, they have announced the design of an NFT collection based on the awards that will be presented on November 17 in Las Vegas.

For this event, Colombian musician Carlos Vives has been appointed as creative director of the collection of non-fungible tokens for the Latin Grammy Awards, as announced by the Latin Recording Academy (LARAS), the institution in charge of organizing this event. Latin Recording Academy (LARAS)which is the institution in charge of the organization of this event.

This NFT collection, which is now on sale, has been created by several visual artists, including María Delgado (Nicaragua), Monaris (Puerto Rico), Carlos Luna James (Mexico), Jimena Buena Vida (Colombia), among others.

Carlos Vives has been very excited about this new development from the Academy, and expressed his desire for fans to enjoy the NFT collection and all the incredible works created by artists from around the world that represent Latin music and their communities so well.

In this way, the musician is motivated to achieve the goal of educating the entire Latin music audience to bring new experiences to the web3. Carlos has been responsible for choosing the arts that are part of the NFT collection for the 23rd edition of the Latin Grammy Awards.

Carlos Vives has won 2 Grammy Awards and 15 Latin Grammy Awards throughout his career as a musician. For the upcoming event to be held on November 17, the Colombian musician is nominated in 5 categories, including Record of the Year and Album of the Year. In this edition, the Academy seeks to honor the legacy, celebrate the present and embrace the future of Latin music.

Adam Fell, co-founder of OneOf and president of Quincy Jones Productionssaid that the Latin Grammy Awards is one of the most important nights for Latin music. Each artist represents the best of their genre, and OneOf is honored to have the opportunity to work with The Latin Academy to honor the artists with this NFT collection.

On the other hand, the Academy said that as part of an exclusive three-year partnership with OneOf, the NFT collection aims to celebrate Latin music and its graphic arts creators in the days leading up to the big event.

Regarding the partnership between OneOF y Recording AcademyOne of the main objectives has been to present its first NFT collection to commemorate the 2022 Grammys, the 2023 Grammys and the 2024 Grammys.

Recently, the OneOf platform has also presented other collections such as The Notorius BIG, Doja Cat, Whitney Houston, as well as other links with companies such as Warner Music Group, eBay, even Sports Illustrated.


The first non-fungible tokens in this collection went on sale on November 9, which were 5 NFT Gold and 5 NFT Platinum, with graphic artwork by five lastine artists. Prices for the non-fungible tokens range from $10 to $10,000.

Latin Grammy fans will be able to purchase an NFT of their favorite artist by logging on to the respective section of OneOf’s official website..

The gold level (or Gold-Tier) NFT membership offers many benefits, such as the chance to attend the 23rd edition of the event in Las Vegas, the chance to win a special garment with NFT artwork, exclusive content with behind-the-scenes photos and videos of the event, and many more.

The Platinum level (or Platinum-Tier) includes limited-edition apparel with NFT artwork for buyers in the U.S. and abroad. They will also have the chance to win exclusive behind-the-scenes photos and videos, a chance to win trips to the Las Vegas event, and tickets to Carlos Vives concerts, among others.

The diamond level (or Diamond-Tier) is NFT with a minimum value of $1,000 in addition to the above prizes, includes the chance to win an inflatable seat of the artist, exclusive content broadcast of the 23rd Awards, and other benefits.

The collection also includes garments associated with NFT, exclusive content, prizes, among other benefits. Analyzing the designs that make up the collection, we find the style and art of the renowned Mexican muralist Quetzal Fuerte. Also included is the possibility of obtaining a free NFT designed with the art of the Mexican muralist.

Written by Luciano Garriga (TW:@luchogarriga) for NFT Express