Canon Inc. joins the world of NFTs with “Cadabra,” its new digital photography-only marketplace

Canon Inc. is a Japanese company that specializes in optical and imaging products such as photography, video, copiers and printers. It is one of the leading brands in the photography sector and has recently announced an exclusive non-fungible token market for images called “Cadabra”.

Canon Inc.. is a Japanese company that specializes in optical, image capture and reproduction products such as photography, video, copiers and printers. Its headquarters are located in Tokyo, but it operates worldwide, as it is one of the leading brands in the photographic and optical sector.

A few hours ago, have confirmed through their official Twitter that they will start working and entering the non fungible tokens (NFTs) ecosystem. Accordingly, the company is developing an exclusive marketplace for digital assets in NFTs format dedicated solely to photography.

Although it is not yet known what the new marketplace will look like visually, you can subscribe here here to its content via email to find out all the news and know before anyone else when the new project of one of the leading brands in the photography/video industry will be released.

What he confirmed Canon so far is that the marketplace will feature multiple works made by innovative and emerging creators with the goal of supporting them and making it possible for art fans and enthusiasts to connect with them and at the same time, own pieces of art in non-fungible token format and demonstrate true ownership of the digital asset.

On the other hand, it is also known that the digital artworks will be grouped by categories, such as: landscapes, sports, lifestyle, among others. The goal is that artists can offer in different areas and with different characteristics all the NFTs while Canon complies to offer them in this new platform called “Cadabra”.Cadabra“.

Cadabra: The second company to create Canon on NFTs

Cadabra has no launch date, but it will be this year. However, it is the second company to develop Canon that is directly related to non-fungible tokens.

In 2022, the Japanese brand announced that several members of its exclusive ‘Canon Legends’ program collaborated with Immutable Image to create NFTs on the Solana blockchain. These were a limited collection of photographs and they released them under the name “The Legends Mint” on one of the most popular marketplaces such as OpenSea.

Canon is also partnering with different applications that are developing virtual reality. In addition, earlier this year it introduced Kokomoits own VR project that enables face-to-face communication in a virtual space with live video.

Finally, you can see the joint work that Canon Inc. is doing with the professional NBA team Brooklyn Nets. Both companies are recreating plays in the metaverse and the project was named Netaverse.

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Written by Rodrigo Catalan (TW: @RodrigoCatalanB) for NFT Express.