This will be possible thanks to Binance’s partnership with the Brazilian Football Confederation, through which they intend to provide new ways to connect the sport with fans.
The NFT ecosystem is gaining more and more ground as new trends and mass adoption are emerging. Likewise, its link with the field of sports is not something completely new.
We have been able to observe in previous situations how this technology, which allows providing immersive experiences to fans, is increasingly being linked to their favorite clubs or players.
One example has been the NFT collection dedicated exclusively to soccer fans, as can be mentioned the DaGOATs collection, as we we reportedNFTexpress. Subsequently, another link between soccer and NFTs was created by the Argentinean soccer club San Lorenzo de Almagro. San Lorenzo de Almagro (CASLA), becoming one of the first local clubs to launch its own collection of digital collectibles.
In this opportunity, Binance took the decision to take a step forward with respect to its alliances with soccer players, and has formalized a partnership with the Brazilian Soccer Confederation, one of the most important soccer authorities in the country.
The main objective of this partnership is the launch of the first NFTs in the history of the Brasileirao Assaí soccer championship. In this way, fans are offered access to a platform that promises to improve the fans’ experience of each match, in addition to other benefits.
Since April 14, the NFT Season Pass is available to be claimed free of charge by fans who follow a series of requirements, such as registering on the official website of the Brasileirao Assaís official website, then on Binance’ s website to use the serial code provided on the club’s site, and complete the exchange’s KYC requirements.
Ednaldo Rodrigues, president of the Brazilian Football Confederation (CBF), said that during his tenure they have always sought to connect with all possible ways of interacting with fans. With this partnership with Binance, they are incorporating technology combined with a passion for soccer, which will provide them with greater options to interact with their public and different sports fans.
Guilherme Nazarmanager of Binance Brazil, said they believe that digital assets and blockchain are the future, as well as bringing great benefits to people and developing countries.
As such, fans who purchase an NFT from the collection will get access to Fanversea platform with games that will be launched in May. These NFTs, in addition to providing access to Fanverse, will also grant other benefits to fans, such as lower rates on Binance, being able to participate in match predictions, voting polls, and many more.
On the other hand, there will also be the possibility for a certain number of users to be eligible for prizes, collectibles, hospitality experiences, among other benefits.
Guilherme adds that they are convinced that this type of launches will allow a growth in adoption, so that more Brazilians can live closer experiences with their clubs, in addition to learning about digital assets.
Written by Luciano Garriga (Tw: luchogarriga) for NFT Express.
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