Sports Illustrated Tickets (SI Tickets) has officially announced the launch of Box Office, an NFT ticketing platform on Polygon’s blockchain.
NFT Tickets are a rather innovative figure that has manifested its greatest practical applications during the year 2022.
One of the most relevant cases has been the case of the airline company Air Europain September, when it won an award at the FTE Pioneer Awards 2022 for becoming the first airline to issue tickets as non-fungible tokens.
A few days later, the news was released by the Argentine airline company FlyBondito join the trend in issuing its NFTickets, thanks to its alliance with TravelX, the company that in turn was responsible for the system incorporated by Air Europa.
Sports Illustratedthe popular U.S. sports magazine, has taken another step into the Web3 arena with the formalization of a partnership with ConsenSysa Layer 2 network and the main developer of the popular “Metamask” wallet, for the launch of the new platform named Box Office.
In this way, Box Office is a platform that consists of issuing tickets or NFT tickets on the Polygon blockchain. In this way, Sports Illustrated effectively enters the primary ticket sales arena, hand in hand with its secondary marketplace SI Tickets.
SI Tickets is a marketplace that was launched in 2021, through which users have the possibility to resell tickets for major events. Initially, through the Box Office platform, it will be possible to access tickets for small events, which in general could be accessed through other sites such as Eventbrite.
Through an official statement, it has been mentioned that this is the first comprehensive NFT ticketing service worldwide, through which tickets can be purchased for events of any size and visibility.
David Lane, CEO of SI Tickets, stated that they are poised to enter and disrupt the world’s leading ticketing market. He went on to state that Blockchain is the future of ticketing, and now owners, hosts and attendees have access to unique ticketing experiences; transforming the old barcode into collectible content.
David Lane also made the clarification that they do not plan to compete against companies such as Ticketmaster or AXS, but rather go directly against the self-service event market.
Its main objective is the development of an NFT ticket platform through which anyone, from a 15 year old to a senior citizen, can log in and buy their NFT ticket without having to go through a tutorial beforehand, or have a wallet and understand how it works.
A relevant aspect is that such Tickets, in addition to providing access or entry to events, organizers can attach to such tickets some kind of extra content, such as photos or videos, collectibles, offers, personalized messages, or loyalty rewards to generate interaction with the user.
Johnna Powell, global co-director of ConsenSys NFTsaid that as the world economy continues to recover from the consequences of the Covid-19 pandemic, they expect live events, concerts, sporting events, among others, to regain their pre-pandemic popularity.
Written by Luciano Garriga (Tw: luchogarriga) for NFT Express.
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