Balmain Paris, the French luxury fashion brand partnered with Space Runners, one of the leading companies in phygital projects to launch the ‘Unicorn’ collection that will unlock benefits in both the digital space and the physical world.
Nike and Adidas are no longer the only brands innovating and creating Web3 services. Balmain announced its first collection of sneakers in NFT format with the company Space Runners.
This series of digital sneakers are based on a line of shoes called ‘Unicorn’ from one of the most famous French luxury clothing houses worldwide. In addition, it has already been confirmed that holders of these NFTs will get different benefits in the real world such as exclusive physical shoes from Balmain Paris.
This new collection called “Unicorn Phygital Wearable” includes 130 NFTs of digital sneakers and their physical counterparts. The value of each non-fungible token was equated to the value of 1 ETH, meaning they cost between $1500 and $2000 dollars and can be obtained both traditionally, with fiat currency or also, through the cryptoasset created by Vitalik Buterin.
We will go over the benefits that owners of NFTs will have later, but this collection includes numerous advantages such as exclusive access to future Balmain products, and other digital assets to use in metaverses and online games.
On the other hand, Space Runnersthe company in charge of creating the NFTs through the Ethereum blockchain, is one of the most important digital fashion firms in the ecosystem, since it has the financial backing of other companies such as Polychain, Animoca Brands, Jump Capital and Pantera, among others, which have invested in Space Runners.
Txampi DizCMO of Balmain spoke after the news of this new NFT collection and said that they are happy to adopt these new technologies such as Web3 and NFTs. He also added that the intention is to overcome the knowledge barriers that users have and that is why they have allowed non-fungible tokens to be purchased through cryptocurrencies, but also with fiat currency.
He added that Balmain’s Web2 community is very engaged and active, trying to understand everything about Web3 and that the brand’s goal is to educate its users to build bridges between the communities of both technologies.
He concluded by saying that this latest project with Space Runners is undoubtedly another effort to create and strengthen the bond between sneaker enthusiasts and collectors of NFTs.
Unicorn Phygital Wearable Collection – Source: us.balmain.com
On the other hand, the creative director of Space Runners, Rohan Chhabrawho previously worked on the design side for other brands such as Nike and Ralph Lauren, also talked about the partnership between the NFTs company and the French luxury brand.
Rohan said that the Unicorn collection wants to maintain Balmain’s visual language while presenting Unicorn as a mythical creature. Also, he added that the digital shoes do not directly replicate the physical versions, as, references in the NFTs encompass elements of fire, the baroque period, solar punks and time-traveling chrononauts.
Learn about the benefits of owning a Balmain Unicorn NFT NFT
Beyond owning an NFT of one of France’s best-known luxury brands worldwide, owners will be able to access different benefits that Balmain will provide to its users.
The utility that these non-fungible tokens have include early access to future Web3 releases of the brand, exclusive access to physical products and also to other services to be created by the French brand or Space Runners in digital spaces such as the Metaverse and online games.
Finally, holders will have the ability to earn Space Runners tokens, which can be used to purchase items and services such as wearable devices, AR filters and the ability to be invited to both Balmain and Space Runners private events.
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Written by Rodrigo Catalan (TW: @RodrigoCatalanB) for NFT Express.