Bacardi, one of the leading rum brands, has announced the launch of its ‘Dancing Shoes’ project. It involves non-fungible tokens (NFTs) that will be provided at the SNEAK3ASY dance event, where users can customize their NFTs and then receive a physical version.
This new initiative by the alcohol beverage company, founded in Santiago de Cuba in 1862, introduces an innovative service using Web3 technology. They have confirmed the launch of their dance shoe NFTs at the upcoming event in collaboration with Stadium Goods.
The event, named ‘SNEAK3ASY‘, will be held at 45 Grand Street, New York, NY 10013, United States, and will feature a wide range of experiences, including the distribution of shoes in NFT format that will later be converted into physical pairs for the owners.
SNEAK3ASY is part of Bacardi’s “Do What Moves You” platform and will take place on June 8, 2023. Tickets were sold on Eventbrite, and there will be multiple limited-edition products, refreshing cocktails, shoe customization, DJ performances, and Caribbean flavor.
Attendees of the festival will also have access to exclusive products and the Dancing Shoes NFT collection. In addition to the partnership with Stadium Goods, Bacardi will be supported by two other brands: Staple, an urban clothing brand, and Kollectiff, a Web3 development studio at the intersection of media and blockchain technology.
Regarding the design of the non-fungible tokens (NFTs), the brand created by Spanish entrepreneur Facundo Bacardi Massó has confirmed that they will be simple, and event guests will be able to customize them to their liking.
They have also stated that those who complete the customization process will be able to transform their digital creations into a pair of unique physical dance shoes. The shoes will be delivered to their owners by the end of this European summer.
The project will culminate in October with the final pop-up event before the major music festival in Amsterdam. In the capital of the Netherlands, the event will showcase more exclusive products and offer a highly limited edition gift of collectible physical dance shoes in collaboration with a renowned Amsterdam urban clothing brand, although this collaboration has not been confirmed yet.
Bacardi is not the first alcoholic beverage brand to enter the NFT and Web3 industry. Last week, NFT Express reported on Appleton Estate’s launch of their iconic rum, ‘The J. Wray & Nephew 17 Year Old,’ as an NFT in collaboration with the renowned non-fungible liquor company, Blockbar.
Other spirits companies that have released their NFT collections with Blockbar include 1800 Tequila, Monkey Shoulder, and Ardbeg Fon Fon Fhòid.
Lastly, The Absolut Company made a significant move in the NFT industry when they filed a trademark application for Malibu in January 2023, demonstrating their clear intentions to enter the metaverse and NFT space.
Written by Rodrigo Catalan (TW: @RodrigoCatalanB) for NFT Express.