Visitors to the event will be able to take away a free NFT, as they will be offered the opportunity to generate and create their own artwork for the public.
The beginning of Art Basel Miami Beach every winter marks a before and after in the annual art fairs of this locality. In the case of the current year, the VIP opening was enabled as of Tuesday, November 29, and it has been more intense than usual.
On the other hand, it is very common in this type of events to have a crowd of people when opening its doors, as we are used to in previous years. Several art galleries reported a series of sales since this year’s VIP opening.
Last year’s event had as main protagonists projects related to NFTs, and this year will be no exception, since NFTs do not fail to have their presence in this type of large-scale events.
This great event achieved a record presence of more than 280 galleries from approximately 38 different countries. This time it is celebrating its 20th anniversary as the largest art event in the Americas.
Marc Spiegler, the art fair’s global director, recalled how 20 years ago everyone looked at Florida skeptically, noting that it was the Miami Vice era. At the time, it seemed impossible for them that this event would become as popular as it is today.
Since its inception in 2002, the Art Basel Miami Beach event it has become a conversion and meeting point for hundreds of collectors, gallerists, artists, and the public from all over the world.
Upon entering Art Basel at the Miami Beach Convention Center, one can observe a presentation called Performance in Code, which offers a novel experience for the public to be able to create their own NFT. Blokhaus content manager Marissa Trew is in charge of inviting the public to this new experience through the screens on display at the event.
Any member of the public can approach and experience the process. It is only necessary to scan a QR code from an iPad that is in that sector, which are offered by the project, and there a wallet is generated so that people can save their NFT. The team provides a login that redirects to the Kukai application to continue with the process.
Following these steps, the wallet is obtained in order to save the created NFT. After creating the wallet, you only have to wait a few seconds for the transaction to be completed. Minutes later, when you refresh the site, you will be able to see the NFT stored in the wallet and that’s it, you have obtained a non-fungible token from a completely free artist.
One thing that stands out is that the NFT cannot be chosen. There is a whole code behind it, establishing a set of commands that randomly lead to the formation of the token.
In the same Performance in Code project document, they state that generative art is based on a collision between data and creativity, which encompasses a coded vision of the artist driven by an algorithm.
This experience will be available from Thursday, December 1, since from that day on, the entrance to the art galleries fair will be open. Marissa Trew adds that they were also at last year’s event, and even though they were not generating but only exhibiting, they managed to attract the attention of a large number of people who visited the event.
You can also see various pieces and works of art displayed on the various screens located throughout the event, which also provides relevant information to learn about art and blockchain.
PORSCHE AND ITS NFT COLLECTION
On the other hand, at the Art Basel event, the renowned German car company launched its interactive NFT collection, as part of its strategy for the Web3 world.
This NFT collection features 7500 pieces that are inspired by the famous Porsche 911 model. These NFT are designed by Hamburg artist Patrick Vogel, and have a release date of January 2023.
The company hopes that by purchasing an NFT, owners will be able to choose a route for their NFT, which may be performance, lifestyle or heritage. By virtue of the route chosen, the design and character of the NFT will depend.
So far it was announced that there will be a limit of 3 items per person at the time of purchase, and the price of each digital artwork will be 0.911 ETH.
Written by Luciano Garriga (TW:@luchogarriga) for NFT Express