Revolt is an Argentine clothing brand, which unveiled a very interesting campaign in which they seek to combine fashion, art and blockchain.
The main idea of the brand is that those who purchase an NFT, will get an extra garment of the brand, which will have an intervention of one of the various recognized artists participating in the initiative.
This campaign has been called “Journey to Metaverse”, which consists of the alliance of two companies and several artists, using the garments as a canvas.
The company Revolt entered into an alliance with Bifrost, a DeFi company that provides financial services related to cryptoassets. Revolt was created shortly before the pandemic began by two Korean brothers who have lived in Argentina for almost 30 years.
These brands invited different artists to intervene Revolt items. After this, they launched the interesting and novel proposal that every person who buys an NFT will get a garment intervened by one of the artists. The proposal was developed for a succession of editions, so they will be calling more referents from different areas of design.
The creators of Revolt maintain that the encounter between art and blockchain is already a fact, and they sought to incorporate fashion into the metaverse. They have always been interested in technology, and with the emergence of cryptocurrencies, they began to study in depth about this new disruptive technology. They argue that Blockchain will be used in all aspects and areas of human life.
This is not the first alliance that the brand has made, as they have previously sought links with other projects such as tattoo brands or graphic designers.
They also state from Revolt that another of their goals is to create an environment where entrepreneurs can rebel through clothing. The artwork can be found in a Revolt showroom, and can also be found on its official account on Instagram.
History of brands involved in NFTs
We have seen over the last few months how different musical artists, athletes, movie stars and even sports brands have sought to get involved with the virtual world, and one of the most significant cases was when the famous brand Adidas announced its introduction to the world of the metaverse and NFTs.
With different marketing strategies through videos and publications in the networks, they unveiled their link with The Sandbox, a video game that runs on blockchain where digital goods are bought, sold and exchanged and that is developed on the Ethereum network. One of their main strategies was to combine the Bored Apes with Adidas apparel.
Just as luxury brands such as Gucci and Balenciaga have also entered the world of non-fungible tokens, the PRADA brand could not be left behind, being another of the most relevant cases through the launch of a 100 NFT collection by the company.
Prada released 100 NFT over the Ethereum network to accompany its latest Timecapsule apparel release. Those who purchased one of the items from the latest collection received a free NFT along with their physical purchase. Each NFT contains a reference to the drop’s serial number, along with the number it has associated with the physical product.
Written by Luciano Garriga (TW:@luchogarriga) for NFT Express.