Amazon is venturing into the world of NFTs (Non-Fungible Tokens) by offering them for free to its Amazon Prime subscribers in games like Mojo Melee and Blankos Block Party. This initiative, allowing players to claim exclusive in-game content, marks a significant foray by Amazon into the digital asset space and could be a hint at future developments in the NFT market.
Amazon, the e-commerce giant, is taking a bold step into the world of NFTs by offering them for free to its Amazon Prime subscribers. Through its Prime Gaming portal, Amazon is allowing subscribers to claim and utilize NFTs in current blockchain games.
The current offering includes games like Mojo Melee, where Amazon Prime subscribers can claim a free NFT and in-game coins until August 30th. Mojo Melee is an online game known as an “auto battler,” similar to Auto Chess and Teamfight Tactics. The collaboration between developer Mystic Moose and Amazon began earlier in August, and the first monthly package is now available for subscribers.
In addition to Mojo Melee, Amazon is also offering NFTs in Blankos Block Party, where players can obtain characters and NFT items as promotional giveaways through Amazon Prime Gaming.
These offers not only provide players with access to exclusive in-game content but also represent a significant incursion by Amazon into the NFT space. With an estimated 170 million Prime subscribers, the potential amount of available NFTs is substantial.
Amazon’s offering of free NFTs also fuels rumors that the company might be developing its own NFT marketplace. While this has not yet been confirmed, the current initiative demonstrates Amazon’s interest in exploring and expanding into the world of digital assets and blockchain technology.
Amazon Prime subscribers interested in claiming these free NFTs can do so through the Prime Gaming portal. The giveaways range from playable characters to outfits and special skins, adding extra value to the Prime subscription.
This Amazon initiative reflects the growing popularity of NFTs and their integration into the gaming industry. With big names like Amazon entering the space, we are likely to see even more innovation and adoption of NFTs in the near future.