Faber-Castell, the leading brand in school supplies manufacturing, has confirmed its trademark application to enter the metaverse and develop non-fungible tokens (NFTs) with the aim of innovating and bringing new benefits to its customers.
Faber-Castell, the renowned manufacturer of school and office supplies, has confirmed a significant step in its business as it adopts Web3 technology, as per its recent trademark application filed on May 10, 2023.
The application was submitted to the United States Patent and Trademark Office (USPTO), outlining the company’s plans and objectives to offer various virtual services and goods in the metaverse, including drawing materials, writing utensils, rulers, notebooks, and more.
The vision proposed by the German company, founded in 1761, extends to the provision of retail services for virtual products. It also includes the creation of interactive and immersive virtual environments for recreational and entertainment purposes.
The news was confirmed by Michael Kondoudis, one of the most renowned attorneys specializing in trademark applications related exclusively to digital products, non-fungible tokens (NFTs), the metaverse, crypto-assets, and blockchain technology.
As mentioned earlier, the company that started as a carpentry workshop founded by Kaspar Faber in Stein, near Nuremberg, submitted the application to the USPTO on May 10, 2023.
In this official trademark application, the idea of creating exclusive digital world services was developed, including:
- Virtual pens, pencils, and notebooks.
- Virtual goods stores to market these products.
- Digital files created through NFT technology.
- Unique and limited crypto-collectibles.
This new project by one of Germany’s oldest brands (262 years old) follows in the footsteps of another stationery giant, Post-it, which, a year ago in April 2022, filed a trademark application to create Web3 services through non-fungible tokens.
Furthermore, traditional companies have set a significant trend in 2023 by exploring and developing new digital services, particularly in the metaverse and with products in the form of non-fungible tokens.
Faber-Castell’s foray into the metaverse and Web3 technology will provide innovative benefits to its customers. For example, virtual drawing materials and writing utensils will allow users to explore new avenues of creativity and artistic expression.
Lastly, the digital assets and non-fungible collectibles will be unique, exclusive, and limited. As a result, the interactive and immersive virtual environments created by Faber-Castell will offer exciting and novel experiences for its customers.
Written by Rodrigo Catalan (TW: @RodrigoCatalanB) for NFT Express.