Bugatti Group launches Web3 program for customized products with NFTs: Exclusivity comes to a leading luggage brand?

Bugatti Group, the leading manufacturer and distributor of branded luggage, handbags and related products since 1940, announced the launch of its new Web3 project, which will be based on collaborations with brands to create products with customized and limited edition NFTs.

Bugatti Groupone of the leading manufacturers and distributors of branded luggage, handbags, purses, and other products since 1940, confirmed its new program that allows interested users to create customized products with NFTs of different brands and limited editions.

The program can now be accessed through the official Bugatti official Bugatti Web3 storewhich will allow users to choose NFTs to access and customize real and official Bugatti Group products.

On the other hand, the company made it clear that this initiative is so that fans of its items can have their luggage customized with limited editions of the Web3 brand and proudly display their bags at airports around the world. At the same time, the intention is to provide a more inclusive, community-driven experience.

To start this project, Bugatti Group has already confirmed strategic alliances with several with several successful Web3 brands, including: Super Normal, Pepe Ape Yacht Club, Apocalyptic Apes, Toxic Skull Club, Kitaro, EAT, Violetta Zironiy others. Also, it is expected that there will be other companies in the NFT industry that would like to participate in this project at a later date.

When using the official store with tokenonly community members will be able to access and customize these new limited edition products. Consequently, this adds exclusivity and value to the most successful brands in the Web3 ecosystem.

The commitment proposed by Bugatti Group to adopt Web3 in its business is clear, with this project, partnerships and investments it hints that it does indeed want to boost the non-fungible token industry through new and innovative services.

This is not the first time Bugatti Group has made efforts to expand its services in Web3 technology and provide unique experiences to its customers.

For example, in January this year, the company partnered with the cryptocurrency Shiba Inu to launch the NFT collection “Shiboshis Club x Bugatti Group.“, which sold out in only two minutes.

In February, the Bugatti Group introduced a new utility benefit for owners of its Genesis NFTwhich offers a phygital experience, i.e., both physical and digital.

The most recent alliance was in early April, when it collaborated with Asprey to develop and launch the Egg Collectioncollection of egg-shaped artwork available in both NFT and physical format.

Finally, Bugatti Group is known for its expertise, quality and product innovation. This company was born in North America, with headquarters in Quebec, Canada and offices in the United States and Asia. In addition, Bugatti Group is known for its expertise, quality and innovation, Bugatti is responsible for designing, manufacturing, importing and selling travel bags, luggage and business bags all over the world.

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Written by Rodrigo Catalan (TW: @RodrigoCatalanB) for NFT Express.